About Us!
Tim Benson
CEO Phonescore
Hello! Welcome to my mystery shopping service called PhoneScore. Before we get into the details about exactly who we are and how we can assist you, I'd like to tell you a little bit more about myself.
I am a lifelong musician and entrepreneur. As a graduate of the year in the College of the Arts from the University of Louisiana at Lafayette in 2000, I've gone on to tour with several music groups in addition to owning several businesses; A music school, recording studio, artist development agency and this business here - PhoneScore!
I'm also part of an association called the Music Academy Success System (the top internationally recognized music school teaching system) that helps to train music school owners how to market, manage and organize themselves. My school, the Music Academy of Acadiana, won the national award in 2014 (out of 125 competing schools) via this association.
CEO Phonescore
Hello! Welcome to my mystery shopping service called PhoneScore. Before we get into the details about exactly who we are and how we can assist you, I'd like to tell you a little bit more about myself.
I am a lifelong musician and entrepreneur. As a graduate of the year in the College of the Arts from the University of Louisiana at Lafayette in 2000, I've gone on to tour with several music groups in addition to owning several businesses; A music school, recording studio, artist development agency and this business here - PhoneScore!
I'm also part of an association called the Music Academy Success System (the top internationally recognized music school teaching system) that helps to train music school owners how to market, manage and organize themselves. My school, the Music Academy of Acadiana, won the national award in 2014 (out of 125 competing schools) via this association.
Why Phone Mystery Shopping? (And the THREE SECRETS to increasing your sales!)
Ok, you may ask...."Tim, why did you decide to start a business centered around mystery phone shopping?"
Well, you see after many years of coaching business owners about how to improve their businesses I started to notice a trend that kept repeating over and over again....especially those businesses that were struggling with closing more sales.
It was very simple...
They were not answering the phone properly!
I know...it seems like such a small and silly thing, but hear me out.
Business owners are faced with more and more “price shoppers” than ever before (thanks Amazon!) and potential buyers want to make sure that they are getting the absolute best “deal” they can before spending those hard earned dollars.
We’ve seen it before - you receive a call, the prospect sounds interested and just as you are about to mark down another “sold” client, they decide that they need more “time” or need to “speak to the spouse”… ugh.
It happens all the time. And you want to know the truth?
They were ready to buy….YOU were not ready to sell what they wanted.
Ok right about now I hear you saying this…
Wait a minute….that doesn’t make sense. They called for the product or service we offered. Of course we told them what we offered. Why didn’t they buy?
Let me share a few secrets I’ve learned in the many years of my business & business coaching career…
SECRET #1: People typically buy on emotion, not just on the raw functionality of the product you are offering.
To the purchaser, the act buying is an expression - and usually it is an expression of a “need” or “enhancement” to their lives.
In most instances, before the buyer has called you they already have most of the facts - what they need is a slight “nudge” from someone (usually a human) to speak to them in their own way and to gently assist them.
The goal for the receptionist is to understand quickly what that “thing” is that needs to be nudged in order for the buyer to commit.
Read on…
SECRET #2: There is an emotional “pain point” that a potential buyer must overcome in order to become a sold buyer.
Now we’re getting to the heart of the matter.
Each caller that has called usually has the info needed about your service and may just need that nudge, right?
The job now becomes this: listen to the caller, pick up on emotional clues that will help you discern exactly what their pain point is - and how YOU will solve it.
This does not require some magician or psychologist - it just requires observation and consistent training with your office staff.
What are some pain point examples?
I need to fix my tire..
I have some back pain…
Know anyone that can do my taxes?
Why can’t I figure out this algebra stuff!
We’re looking for a great sitter for my niece…
My wife needs a new car…
and so on and so on…
Once you’ve discovered the pain point you can now begin to speak to the potential buyer, using their own language and pain solutions that your business will provide to them.
Well that’s easy right!?
Err…sort of…
You see, here’s where the fun begins. You must now take all of this stuff we just outlined here and just tell your office staff - “Hey, just find out what people are griping about and tell them we can fix it!”
If you, the business owner, are wanting to have to oversee every single call and ensure that each prospect’s complete needs are being met - that is certainly one approach. That will be many, many, many hours of your time. Bring the aspirin.
However, let us suggest a second (and smarter) approach.
Have a system
Train on that system
Have a way to monitor the effectiveness of that system
Review each month how well your staff is responding to this system and are actually closing more sales.
Now, what If I told you that we have all of this covered for you? Let’s be honest - you’re busy… as virtually every business owner is.
You know that sales are important and you know that closing the sale on the phone is just as important.
You have all this great marketing in place, the phone is ringing - the final step is to make sure that the critical area of phone salesmanship is not leaving profits on the table.
It wouldn’t make sense to spend all this money promoting your business, only to have your front office falling short. And thus leaving you hanging…
There is a solution and it’s just for you…
It’s called PhoneScore.
Not only will we mystery shop your business, we will also give you monthly feedback about your receptionist’s performance.
We’ll also send monthly, easy to read newsletters giving you additional tips about how to easily implement new ideas and techniques to keep your staff closing those sales - and making YOU MORE MONEY.
Before you read on…I want to share one more secret with you.
SECRET #3: Most businesses that have a great receptionist and great phone skills will close at least 50% MORE sales. 50%!
What would 50% more business do for you? Imagine how powerful of an advantage that you would have in your market for your industry if people knew that when they called your business, they know that they would be greeted professionally and have solutions delivered promptly.
How much would that be worth to you?
If my service sounds like this would be of interest to you - give us a call! It's super easy - just click on the button below and we'll get you started! I love helping businesses out and I have a staff that shares my enthusiasm - we'd be happy to work with you!
Cheers!
~Tim
Well, you see after many years of coaching business owners about how to improve their businesses I started to notice a trend that kept repeating over and over again....especially those businesses that were struggling with closing more sales.
It was very simple...
They were not answering the phone properly!
I know...it seems like such a small and silly thing, but hear me out.
Business owners are faced with more and more “price shoppers” than ever before (thanks Amazon!) and potential buyers want to make sure that they are getting the absolute best “deal” they can before spending those hard earned dollars.
We’ve seen it before - you receive a call, the prospect sounds interested and just as you are about to mark down another “sold” client, they decide that they need more “time” or need to “speak to the spouse”… ugh.
It happens all the time. And you want to know the truth?
They were ready to buy….YOU were not ready to sell what they wanted.
Ok right about now I hear you saying this…
Wait a minute….that doesn’t make sense. They called for the product or service we offered. Of course we told them what we offered. Why didn’t they buy?
Let me share a few secrets I’ve learned in the many years of my business & business coaching career…
SECRET #1: People typically buy on emotion, not just on the raw functionality of the product you are offering.
To the purchaser, the act buying is an expression - and usually it is an expression of a “need” or “enhancement” to their lives.
In most instances, before the buyer has called you they already have most of the facts - what they need is a slight “nudge” from someone (usually a human) to speak to them in their own way and to gently assist them.
The goal for the receptionist is to understand quickly what that “thing” is that needs to be nudged in order for the buyer to commit.
Read on…
SECRET #2: There is an emotional “pain point” that a potential buyer must overcome in order to become a sold buyer.
Now we’re getting to the heart of the matter.
Each caller that has called usually has the info needed about your service and may just need that nudge, right?
The job now becomes this: listen to the caller, pick up on emotional clues that will help you discern exactly what their pain point is - and how YOU will solve it.
This does not require some magician or psychologist - it just requires observation and consistent training with your office staff.
What are some pain point examples?
I need to fix my tire..
I have some back pain…
Know anyone that can do my taxes?
Why can’t I figure out this algebra stuff!
We’re looking for a great sitter for my niece…
My wife needs a new car…
and so on and so on…
Once you’ve discovered the pain point you can now begin to speak to the potential buyer, using their own language and pain solutions that your business will provide to them.
Well that’s easy right!?
Err…sort of…
You see, here’s where the fun begins. You must now take all of this stuff we just outlined here and just tell your office staff - “Hey, just find out what people are griping about and tell them we can fix it!”
If you, the business owner, are wanting to have to oversee every single call and ensure that each prospect’s complete needs are being met - that is certainly one approach. That will be many, many, many hours of your time. Bring the aspirin.
However, let us suggest a second (and smarter) approach.
Have a system
Train on that system
Have a way to monitor the effectiveness of that system
Review each month how well your staff is responding to this system and are actually closing more sales.
Now, what If I told you that we have all of this covered for you? Let’s be honest - you’re busy… as virtually every business owner is.
You know that sales are important and you know that closing the sale on the phone is just as important.
You have all this great marketing in place, the phone is ringing - the final step is to make sure that the critical area of phone salesmanship is not leaving profits on the table.
It wouldn’t make sense to spend all this money promoting your business, only to have your front office falling short. And thus leaving you hanging…
There is a solution and it’s just for you…
It’s called PhoneScore.
Not only will we mystery shop your business, we will also give you monthly feedback about your receptionist’s performance.
We’ll also send monthly, easy to read newsletters giving you additional tips about how to easily implement new ideas and techniques to keep your staff closing those sales - and making YOU MORE MONEY.
Before you read on…I want to share one more secret with you.
SECRET #3: Most businesses that have a great receptionist and great phone skills will close at least 50% MORE sales. 50%!
What would 50% more business do for you? Imagine how powerful of an advantage that you would have in your market for your industry if people knew that when they called your business, they know that they would be greeted professionally and have solutions delivered promptly.
How much would that be worth to you?
If my service sounds like this would be of interest to you - give us a call! It's super easy - just click on the button below and we'll get you started! I love helping businesses out and I have a staff that shares my enthusiasm - we'd be happy to work with you!
Cheers!
~Tim